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Semi-Skimmed, Mid-Strength, Session or Light?

Semi-Skimmed, Mid-Strength, Session or Light?

Since the Pandemic a new category of spirits has emerged. Not full strength. Not 'no and low', but something in-between. It remains a young category, with a smattering of start-up...

Here's to the 31 Calorie G&T!

Here's to the 31 Calorie G&T!

At the end of June 2025, the UK Government published new health guidance which highlighted - amongst other things - that potential benefit that UK adults would enjoy from cutting...

The Clues Which Prove That Shakespeare Foresaw Cut Classics...

The Clues Which Prove That Shakespeare Foresaw Cut Classics...

We were recently delighted to see Cut Classics included on the new drinks menu at Swan London; the celebrated pub and restaurant affiliated to Shakespeare's Globe theatre on London's South...

Why Cutting Alcohol Calories Is The Secret Weapon in the Obesity Battle

Why Cutting Alcohol Calories Is The Secret Weapon in the Obesity Battle

Yesterday the Health Secretary Wes Streeting unveiled a bold new 10-Year Health Plan aimed at easing the NHS burden by nudging the nation into healthier habits—starting with cutting just 50 calories a day...

The Modern Woman’s Guide to Wellness & Alcohol: Why Less is Truly More

The Modern Woman’s Guide to Wellness & Alcohol: Why Less is Truly More

For many women in the UK, turning 40 is not just a milestone — it’s a moment of reflection. Whether the milestone has already passed or it's just on the...

Two G&Ts or not two G&Ts ? That is the question!

Two G&Ts or not two G&Ts ? That is the question!

Let’s be honest—there’s nothing quite like the refreshing crispness of a perfectly poured gin and tonic. That zesty citrus aroma, the effervescent tonic, the satisfying clink of ice in the...

Half the Alcohol and Half the Calories label

Why Lower Alcohol, Lower Calorie Spirits Make Sense for Ozempic or Mounjaro Users

Weight loss drugs like Mounjaro (tirzepatide) and Ozempic (semaglutide) have helped many people lose significant weight and improve metabolic health. But if you're on one of these medications and still...

Sip Lightly: Low-Calorie Spirit Drinks with Cut Classics

Sip Lightly: Low-Calorie Spirit Drinks with Cut Classics

If you love a refreshing cocktail but could do without the excess calories, you're not alone. More people than ever are looking for smarter, lighter options that fit into a...

5 Reasons to Switch to Mid-Strength Spirits

5 Reasons to Switch to Mid-Strength Spirits

Are you ready to elevate your drinking experience to a new level of sophistication and refinement? Discover the top 5 reasons why switching to mid-strength spirits (also known as...

The Dangers of Deluge After Drought

The Dangers of Deluge After Drought

As Dry January draws to an end many participants will be looking forward to having their first drink for a month! In many cases they will be looking forward to...

Dry January - Fashionable, but Flawed

Dry January - Fashionable, but Flawed

Mid-way through January, many individuals will be gritting their teeth and persevering with their journey through the Dry January desert; a trend that has gained popularity in recent years....

Unleash Your Inner Mixologist - host a Light Cocktail Party!

Unleash Your Inner Mixologist - host a Light Cocktail Party!

When hosting a festive drinks party, it's important to ensure that all your guests have a great time enjoying one another’s company. It's all about balance - alcoholic drinks deliver social...

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