Moderation and Mindful Drinking - What you Need to Know

Make The Cut: Why Year-Round Moderation Beats a Quick Dry January Fix

Make The Cut: Why Year-Round Moderation Beats a Quick Dry January Fix

Every January, millions take part in Dry January—a one-month pledge to completely abstain from alcohol in the hope of resetting habits and improving health. But real, lasting change doesn’t come from...

Joanna Lumley: Avoiding wooziness and drunks this Christmas

Joanna Lumley: Avoiding wooziness and drunks this Christmas

Great to see the one and only Joanna Lumley making a case for moderation this Christmas in a recent Woman & Home magazine interview (summarised here by the Daily Mail):...

The Spirit of Enlightenment: Drink Light, Live Bright

The Spirit of Enlightenment: Drink Light, Live Bright

The Age of Enlightenment was a turning point in history — a time when reason, curiosity and knowledge began to outshine tradition and superstition. People started asking questions, seeking balance,...

Why You Should Switch From Traditional Spirits to Cut Classics

Why You Should Switch From Traditional Spirits to Cut Classics

If you’re browsing for lower-alcohol drinks, mid-strength spirits, or lower calorie cocktails, chances are you’ve already felt the tension between enjoyment and moderation. Cut Classics offers a compelling middle ground...

Cut Classics: The Perfect 19th Hole Companion

Cut Classics: The Perfect 19th Hole Companion

Why Mid-Strength Spirits from Cut Classic Are the Golfer’s Ideal Choice There’s something magical about finishing a great round of golf. Whether you’re walking off the 18th green with a...

Semi-Skimmed, Mid-Strength, Session or Light?

Semi-Skimmed, Mid-Strength, Session or Light?

Since the Pandemic a new category of spirits has emerged. Not full strength. Not 'no and low', but something in-between. It remains a young category, with a smattering of start-up...

The Modern Woman’s Guide to Wellness & Alcohol: Why Less is Truly More

The Modern Woman’s Guide to Wellness & Alcohol: Why Less is Truly More

For many women in the UK, turning 40 is not just a milestone — it’s a moment of reflection. Whether the milestone has already passed or it's just on the...

5 Reasons to Switch to Mid-Strength Spirits

5 Reasons to Switch to Mid-Strength Spirits

Are you ready to elevate your drinking experience to a new level of sophistication and refinement? Discover the top 5 reasons why switching to mid-strength spirits (also known as...

The Dangers of Deluge After Drought

The Dangers of Deluge After Drought

As Dry January draws to an end many participants will be looking forward to having their first drink for a month! In many cases they will be looking forward to...

Dry January - Fashionable, but Flawed

Dry January - Fashionable, but Flawed

Mid-way through January, many individuals will be gritting their teeth and persevering with their journey through the Dry January desert; a trend that has gained popularity in recent years....

Bringing Alcoholic Spirits into the 21st Century

Bringing Alcoholic Spirits into the 21st Century

In 1979 the UK Government’s Chief Medical Officers recommended a maximum weekly alcohol consumption of 59 units. Today the recommended maximum is just 14 units. Over the same period, the...