21st Century Sport meets 21st Century Spirits

We’re excited to announce that Cut Classics is teaming up with Padel London as Tour Sponsor for their 2023 tournament series! The series comprises six tournaments, staged at venues across Greater London, with the first tournament taking place on 1st April at Stratford Padel Club.

Padel’s roots may lie in traditional racket sports like tennis and squash, but it has its own distinct rules and equipment. It’s a sport that anyone can participate in and enjoy – fast paced and easy to pick up (but challenging to master). That’s why it has snowballed to become one of the fastest growing sports in the world today.

Cut Classics’ award-winning range of Light Spirits are made using traditional distillation techniques, but are designed to deliver the classic spirit taste and experience with half of the usual alcohol and calorie content. Cut Classics appeal to 21st Century consumers who want to balance enjoyment of their favourite drinks with their active and health-conscious lifestyles.

We’re delighted to be part of this association – both Padel and Cut Classics represent contemporary evolutions of long-established sources of enjoyment. Nothing iconoclastic; just some smart updating to keep things relevant and fresh in the context of 21st century lifestyles!


Original photo by Oliver Sjöström on Unsplash