Our co-founder, Anthony, was quoted extensively in a recent article in one of the leading drink sector publications: The Spirits Business.

The article - "Gen Z: anti-alcohol or anti-boring brands?" - looks at the rise of brands such as BuzzBallz and Au Vodka. Alongside these large brands it noted the appeal of Cut Classics' mid-strength spirits to Gen Z drinkers and examined why our "half the alcohol, half the calories" message struck a chord with them.

Read all about it here!

Photo credit: Photo by Zack Sinchan on Unsplash