Relax.
It’s a Cut Classic.

Cut Classics is a premium range of light spirits created to deliver everything that you would expect of a classic spirit but with half the alcohol and half the calories.

Being ‘light’ the flavours are softer and smoother, and with just ½ a unit of alcohol and 28 calories per 25ml serve this truly is Moderation Without Compromise.

So, if you’re trying to cut back, stay trim, or just want to enjoy your evening to the full and still feel great in the morning, Cut Classics make it easy to be good.

Relax, and enjoy without hesitation.

We’re glass half full people

In March 2020, Atlanta and Anthony O’Connor discussed the coming months over a gin & tonic. They knew that the pandemic, lockdown, homeschooling three sons, and running their businesses would take a clear head every morning. Their search for a grown-up, hangover-free tipple turned out to be disappointing — so they decided to create their own.

Atlanta and Anthony are entrepreneurial by nature and share an epicurean passion for food and drink. For them, this was the right time for a new challenge in this new world. They adopted the wisdom that “when you do something you love, it’ll never feel like work.”

By October 2020, working with drink creation specialists, they’d developed an alcohol-free gin using distilled botanicals and classic gin ingredients – the taste and branding seemed perfect, but they doubted if a zero-alcohol drink had the integrity and magic of the real thing.

After extensive research, late-night debates and swathes of industry analysis, they found the answer. What people needed wasn’t abstinence — it was moderation…

Moderation without compromise was their guiding truth. “We all love a tipple, be it a classic gin & tonic, a refreshing vodka with lime & soda or a cheeky cocktail, but how can we enjoy the drinks and fun we love without the fuzzy morning head and heavy calorific hit?” Their answer? A new range of 20% ABV spirits: Cut Classics.

Working closely with a Master Distiller with over 40 years’ experience and a renowned Master Rum blender, Atlanta and Anthony started developing a comprehensive range of Cut Classics, with the full flavour profile of their full-strength equivalents but half the alcohol and half the calories.

So, if you’re trying to cut back, stay trim, or just want to enjoy your evening to the full and still feel great in the morning, Cut Classics make it easy to be good.

The range of Cut Classics will continue to expand over time to produce the full spectrum of spirits you’d expect to see on the bar. Watch this space.

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