Cut Classics Launches on Tesco Marketplace
We are delighted to announce that Cut Classics is now available on Tesco Marketplace, marking a significant milestone in our journey to redefine how people enjoy spirits.
As the UK's leading range of premium light spirits, Cut Classics is proud to become the first, and only, dedicated mid-strength spirits brand currently listed on Tesco Marketplace. With Tesco being the UK's largest grocery retailer, this represents an important step forward not only for our business, but for the growing movement towards more balanced drinking.
A Big Moment for Mindful Drinking
Consumer attitudes towards alcohol are changing.
Increasingly, people are looking for ways to enjoy premium drinks while consuming less alcohol and fewer calories. Many don't want to stop drinking altogether, but they do want greater balance, more control, and better options.
That's exactly why we created Cut Classics.
Our award-winning range of premium spirits delivers the flavour, character and enjoyment of traditional gin, vodka and rum at 20% ABV — half the strength of a typical full-strength spirit.
The result?
- Half the alcohol
- Half the calories
- Zero added sugar
- Full flavour
- No compromise
We call it Moderation Without Compromise®.
What Makes Cut Classics Different?
Unlike alcohol-free alternatives, Cut Classics are real spirits made using traditional distillation methods.
Our range includes:
Cut Classic London Dry
A classic juniper-forward London Dry profile crafted using traditional botanical distillation methods.
Cut Classic British Vodka
Triple-distilled from British grain to deliver a clean, smooth and versatile vodka experience.
Cut Classic Aged Caribbean Rum
Rich, warming and characterful, with the depth and complexity expected from a premium aged rum.
Every Cut Classic is crafted at 20% ABV, giving drinkers the opportunity to enjoy a proper spirit experience with significantly less alcohol and fewer calories than conventional 40% ABV alternatives.
Why Tesco Marketplace Matters
Tesco serves millions of customers across the UK and remains the country's largest grocery retailer.
Being selected for Tesco Marketplace provides a powerful platform to introduce more consumers to the emerging category of light spirits and mid-strength spirits.
For years, drinkers have faced a binary choice:
- Full-strength spirits
- Alcohol-free alternatives
We believe there is a compelling middle ground.
Cut Classics occupies that space between traditional spirits and alcohol-free drinks, providing a genuine option for people seeking moderation without sacrificing flavour, quality or enjoyment.
Our launch on Tesco Marketplace makes these products easier to discover and purchase than ever before.
Leading the Mid-Strength Spirits Category
The demand for lower alcohol drinks continues to grow, but innovation in the spirits sector has historically been limited.
Cut Classics was created specifically to address that gap.
Today, our products have won recognition at prestigious international spirits competitions and are enjoyed by consumers looking for:
- Lower alcohol spirits
- Low calorie alcoholic drinks
- Mindful drinking options
- Better balance during social occasions
- Premium alternatives to traditional full-strength spirits
As the only dedicated light spirits and mid-strength spirits brand currently available through Tesco Marketplace, we are proud to be helping define this fast-growing category.
Perfect for Modern Lifestyles
Whether you're looking to moderate your alcohol intake, reduce calories, enjoy longer social occasions, or simply wake up feeling fresher the next day, Cut Classics offers a smarter way to drink.
Each 25ml serve contains approximately 28 calories and just half a unit of alcohol, making our spirits suitable for consumers who want greater control without compromising on taste.
They're also:
- Gluten free
- Zero sugar
- Ultra-low carb
- Vegetarian friendly
- Traditionally distilled
Shop Cut Classics on Tesco Marketplace
We're excited to bring our award-winning range of light spirits to a wider audience through Tesco Marketplace.
This partnership represents another important step in our mission to create a new category of premium spirits for modern drinkers.
If you've been curious about mid-strength spirits, lower alcohol gin alternatives, low calorie vodka, lighter rum options, or simply a more balanced way to enjoy a drink, there's never been a better time to discover Cut Classics.
The future of spirits doesn't have to be all or nothing.
Sometimes, the smartest choice is simply making the cut.