For many women in the UK, turning 40 is not just a milestone — it’s a moment of reflection. Whether the milestone has already passed or it's just on the horizon, it marks a shift toward living with greater mindfulness.

It's the age where confidence deepens, priorities shift, and wellbeing becomes less of a trend and more of a commitment. From yoga classes and mindful eating to natural skincare and hormone balance, women today are making empowered choices. And one area under the spotlight? Alcohol.

Rethinking the Ritual

Alcohol has long been associated with social connection, celebration, and winding down. But more women are beginning to ask: how much is too much? And is there a more balanced way to enjoy a G&T or a classic cocktail without compromising on health?

The answer isn't necessarily abstinence — it’s awareness.

The Wellness Shift

Medical professionals and lifestyle experts agree: as women move into their 40s and beyond, their bodies process alcohol differently. Hormonal changes, slower metabolism, and shifts in sleep quality all play a role. Many women report increased sensitivity to alcohol, quicker onset of fatigue, and disrupted sleep after just a few drinks.

That’s why moderation — and smarter choices — are key.

Enter: Cut Classics

Cut Classics was born from this exact insight. It’s a mid-strength spirit made with the same premium botanicals and distillation methods as full-strength spirits — but with half the alcohol and half the calories. Lower alcohol spirits and lower calorie spirits. 

This isn’t a compromise. It’s a modern alternative designed for women who want to maintain the joy of their favourite cocktail without the heavy toll on their wellness.

Whether you're enjoying a crisp G&T on a summer’s evening or mixing up a classic Negroni at home, Cut Classics allows you to sip more mindfully — and still savour every drop.

Why Women Over 40 Are Choosing Mid-Strength

• Better Sleep: Lower alcohol means fewer interruptions to REM sleep.
• Fewer Calories: Half-strength = half the guilt. Only 28 calories per serve! 
• Greater Clarity: Stay sharp for the next day — whether it's work, family, or fitness.
• No Compromise on Taste: Cut Classics delivers the full flavour and ritual of premium spirits.

Wellness Doesn’t Mean Giving It Up — Just Levelling It Down

This new era of drinking isn’t about abstaining — it’s about aligning. With your values, your goals, and your body’s needs. Women over 40 are embracing smarter options, and Cut Classics is proud to be part of that journey.

So next time you raise a glass, ask yourself: can this be both indulgent and mindful? why am I focusing on wellness in other aspects of my life if I'm not carrying it through to socialising? don't low calorie spirits align better to my food and drink decisions? don't mid-strength spirits align better to my lifestyle choices?

With Cut Classics, indulgent and mindful can coexist.

Explore the Collection
Discover beautifully crafted mid-strength spirits through our online Shop — and toast to a more balanced you.

Photo Credit: Photo by Michael Discenza on Unsplash